Our Key Functions
Advocacy: Representing the retail sector in government policy and regulatory matters, lobbying for legislation that allows the sector to grow, and providing a unified voice for retail businesses on both local and national levels.
Support for Retailers: Providing resources, tools, and research to help retail businesses succeed, from large enterprises to small startups, in a rapidly changing market environment.
Consumer-centric Focus: Ensuring that retail businesses understand and meet the evolving needs and expectations of consumers, improving customer satisfaction and loyalty
Networking: Facilitating connections among members, allowing them to share insights, collaborate, and build business relationships. This is done through conferences, events, and online platforms.
Education and Training: Offering resources, workshops, and certifications to help retail businesses improve their operations, management, and customer service. This can include training on best practices, new technologies, and industry trends.
Research and Insights: Providing members with industry data, market research, and trend analysis to help them make informed decisions and stay competitive.
Promoting Best Practices: Encouraging the adoption of ethical standards, environmental sustainability, and social responsibility in retail practices..
Resource Provision: Offering a variety of services such as legal advice, marketing assistance, and access to industry-specific tools to help retailers grow and operate efficiently.
Retrak Vision
Retrak’s vision is to be the leading voice for retail in Kenya, in order to help create a resilient, forward-looking, and socially responsible retail sector that continues to thrive and contribute to the broader economy and society.
Retrak Mission
Retrak’s mission is to ensure the continued success of the Kenyan retail sector by promoting the interests of businesses involved in retail trade and ensuring the growth and success of the industry, thereby generating a positive economic impact for Kenya.
