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      Visiting Professor at London South Bank University, UK. James is an internationally recognised keynote speaker on future consumer and technology trends. He has lectured widely on retail, and has helped set up a course on the subject for the University of Delft, the Netherlands.

      Helped install Britain’s first computer-controlled car park at a supermarket in Cambridgeshire in 1968, before graduating in physics. Editor of Design, 1979-82; co-founder of Blueprint magazine.

      Head of research at the retail designers Fitch, 1986-1990, where he led a multi-client study on e-tailing in 1988. Retail clients: BP, Comet, John Lewis Partnership, Metal Box, Littlewoods, Midland Bank, Tesco and Whitbread.

      At the Henley Centre for Forecasting, part of the WPP Group, he developed research into the urban context for retailing, creating the firm’s consulting offer in the future of cities. He then gained extensive experience of forecasting retail and consumer trends when head of worldwide market intelligence, Philips Consumer Electronics, the Netherlands, 1995-7.

       Since then, James has consulted for the following clients relevant to retailing: Barclays Bank, Britvic, Dassault Systemes (France), Fujitsu, Galeries Lafayette (France), Gaucho Restaurants, Goodyear Dunlop, Grafton Group, International Security Forum, Mahindra (India), McDonalds and Reckitt Benckiser.

      Publications: Cult IT (Institute of Contemporary Arts), 1999; ‘Play as the Main Event in International and UK Culture’, Cultural Trends (Policy Studies Institute, 2003; Why is construction so backward? (Wiley, 2004); Cooking 2026 (Le Creuset, 2006); Energise! A future for energy innovation (Beautiful Books, 2009); Big Potatoes: the London Manifesto for Innovation (Shanghai Jiao Tong University Press, 2012).

      James has also written for Applied Ergonomics, Computing, The Economist, The Institute of Mechanical Engineers Journal, Long Range Planning, New Civil Engineer, The Times and The Guardian. On the Web, he contributes to

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      Pradeep is passionate about building businesses. Pradeep has a multi-functional experience spanning 26 years, which includes assignments in multinationals like Cadbury’s and Shell, in large Indian Business Houses like Aditya Birla Group and Reliance Industries, and early stage companies like Shopper Stop and Utsav Fashion.

      Over the years he has developed an expertise in Business Strategy, Performance Management and Programme Management in online and offline domains. This expertise is backed by an extensive functional experience of Operations, Brand Management, Merchandising, Business Excellence, IT Systems and Supply-chain.

      Among many corporate roles he has performed with increasing responsibility, at Aditya Birla group, he was among the first set of employees of Aditya Birla Retail. As a Vice-President in CEO’s office, he was the programme manager for the entire project. From a set of individuals, walking into a room, he programme managed opening of more than 500 supermarkets and a few hypermarkets within a time period of two and a half years.

      As a CEO of Utsav Fashion, he grew the business from Rs.30 Cr. in FY11 to Rs.105 Cr in FY14, with a positive PBT in FY14. He led from the front, an exercise to get PE funding for the business. He was able to get the term-sheets at attractive valuations.

      In the industry, he has created a niche for himself as an expert in discovering, drafting and implementing the business processes in the function areas of Operations, Merchandising and Customer Care. He holds a rare distinction of drafting and implementing business processes across different functions for a number of organisations including a leading chain of department stores, a chain of supermarkets and hypermarkets, an apparel e-commerce company, and customer care processes for petroleum retail business of a leading private sector petroleum company.

      He successfully restructured the Shoppers Stop’s customer loyalty programme to increase customer satisfaction at reduced costs. He implemented Data intensive projects like Datawarehouse implementation at Bharat Shell and JDA-Arthur Planning, merchandise planning system at Shoppers Stop. He managed loyalty programme for Fleet Owners & Truck Drivers and managed outsourced call centre at Reliance Petroleum.

      He has managed a number of large IT implementations. Looking at recent surge in entrepreneurial activity and positive investment scenario, Pradeep has taken a sabbatical from regular corporate assignments, to share his experience with ecommerce start-ups and helping off-line retailers to develop the digital DNA.

      Pradeep may be reached at: Cell: +91 9013591116

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      Mr. Agarwal is an alumni of CEPT, Ahmedabad and Domus Academy, Milan. His early career of a decade with ITC Ltd., and Aditya Birla Nuvo Ltd. saw him shaping the retail landscape of the country in terms of cutting edge design and concepts. He was responsible of creating and establishing design concepts for few of the leading Indian brands in the country. In 2007, Mr. Agarwal cofounded FRDC, with a core philosophy to serve Indian Industry in Retail Design domain.


      Since then, FRDC has grown to become one of the nation’s know retail brand strategy and design firms. FRDC has built its reputation by assisting retailers and brands in realizing their full potential through a unique and compelling customer experience. FRDC has clients like ITC Ltd, Tata International, Color Plus, Raymond, Simba, Biba, Arttdinox, Samsung, Viveks and many others.


      Mr. Sanjay Agarwal became FRDC’s managing director in 2008. FRDC works internationally in strategic partnership with JGA, Detroit with responsibilities that include client liaison and project strategy. His knowledge and entrepreneurial insights into the consumer are integrated into conceptual development and strategic image positioning for retail operators, manufacturers and brand marketers.

    • BadheSanjay

      Sanjay Badhe is a consultant in the area of retailing, shopper marketing, branding and retail related strategies, with an experience of thirty years in retailing, marketing, market research, consultancy and general management . Past experience includes corporate roles at CXO levels with a Tata JV as well as

      being part of the start up of an Aditya Birla Group supermarket and hypermarket business ( both large Indian conglomerates) , Director Operations and Projects with Shoppers Stop ( Shoppers Stop Department stores, HyperCity , cafes, Crossword and Home Stop) , Director Marketing services and Retail with Raymond ( retail and marketing services) in India; General Manager of the with the Al Futtaim Trading Group ( a conglomerate in the Middle East) responsible for an SBU, as well as head of Market Research with projects for IKEA ,Raymond Weil, Seiko, Sanyo, Lexus, Links of London and ACE Hardware . Also has an experience in the marketing research industry, with MARG Marketing Research

      Pvt.Ltd.( now part of the global Nielsen Group) and MBA ( now part of the Gallup Group) ,at a senior level handling a range of clients ( MNC and local) in helping them understand the consumer and providing them marketing solutions, across India, South East Asia and the Middle East.

      Currently work on a number of startups in retail (in luxury durables, hypermarkets, supermarkets, department stores, convenience stores and real estate), new product development ( fmcgs , durables ), loyalty programmes , as well as coordinating design and projects ( for retailing , including mall and hypermarket development ),trade programmes, trade channels, marketing and branding initiatives ( private lable, supermarket and hypermarket brand development ) and training ( for retailing and marketing ), in India as well as outside . Recent projects have included include training managers in retail innovation at a large Indian format store, putting together an entry strategy for a cash and carry business for a foreign retailer ,advising an online start up business on the direction of growth and providing inputs to a new celebrity lead designer wear brand , being developed for a large format store.

      Also work in an advisory capacity for a number of organizations across industries including CPG, software and retailing as well as in training for the Retail Association of India and The Market Research Society of India.

      Teach and train on retailing, strategy, consumer centricity and behaviour at various companies as well as at business schools in India, including the Tata Management Centre, Trent Ltd ( a Tata Retail Enterprise ) the Indian Institute of Management ( Ranchi and Kozhikode) and and is also Deputy Director for the Centre for Retail Excellence at the Great Lakes Institute of Management . Over the past few years have also trained at the Al Futtaim Training Centre, JDA, Aditya Birla Retail Retail, Indian School of Business. Have presented papers and also webinars at various conferences and seminars in retailing, branding and market research and write regularly for Business World, Business India, The

      Retail Review, STORAI ( the magazine of the Retail Association of India ) and The Economic Times.

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      Paul has worked in visual merchandising and retail design for 28 years, the last three as Head of Visual Merchandising for Biba Apparels, India’s most admired ethnic clothing brand. He received his bachelor’s degree in interior design from the University of the Philippines.

      His international experience includes programs and consultancies in the Philippines, Israel, the United Arab Emirates, and India. He moved to India in 2005 to create the visual merchandising programs for HyperCity, India’s first real hypermarket, and Spencer’s Retail, the country’s most evolved chain of clothing, gourmet, food, and grocery stores. Presently, Paul is using his passion for executing VM strategies and brand experience initiatives in upgrading the retail design identity of Biba Apparels.

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